Starbucks opens 25th November 2017 at the first Durban location – Florida Road.
Cue Facebook status Number One –
“Starbucks F*@K OFF, Durban has actually got a good coffee culture.”
Cue Facebook status Number two –
“Starbucks is the McDonalds of coffee”
So the Facebook statuses continue.
YOH! Durban wake the F*@K up!
The fact that you think Starbucks is the McDonalds of coffee is pathetic & clearly shows you know absolutely nothing about coffee let alone coffee culture.
Big statement, right? Yes, we are entitled to tell you to wake up because WE are the small independent coffee shop competing against this global giant on the same damn road.
The difference is we welcome Starbucks.
Why you ask? How dare this local independent Durban coffee shop support Starbucks? What are they thinking?
Here is our view:
We dig them – they do what they do and we do what we do. They appeal to a completely different target market to us. They are a second wave coffee shop where as we are a third wave specialty coffee shop.
For those of you who don’t know – second wave coffee shops are the likes of Mugg & Bean, Wimpy, Seattle Coffee co. Now if we asked you if you would rather go to a Mugg & Bean or a Starbucks what would your answer be?
We welcome them because unlike the stale ass coffee shops we have in this city, (like Mugg & Bean & Seattle) they are actually doing their part and educating the majority of us on coffee through their Reserve Bar and the various coffees they have to offer.
Have you ever seen a Single Origin Ethiopian coffee that has been sourced straight from the farm being brewed using a Siphon Filter at a Mugg & Bean? Hell no. How many Seattle Coffee Co’s have information on where their beans come from, the taste notes, how they are roasted etc. We haven’t seen any, have you?
Yes people will go to Starbucks for their Pumpkin Spiced Latte & Strawberries & Cream Frappuccino’s and will most likely never order a single origin Ethiopian siphon filter, but at least the option is there. So next time that same customer walks into Counter Culture, sees the siphon filter on the counter and says – “hey, I saw that at Starbucks – what is that? ” We say thank you Starbucks for breaking the ice on alternative brew methods that we can now further educate the customer on.
To all the local café owners & Durbanites who have sworn at Starbucks and used the slogan “SUPPORT LOCAL ONLY”, stop being so short sighted!
We are privileged to have our coffee shop in the same road as Starbucks.
Why you ask? Well hmmm let us think – Starbucks is the BIGGEST coffee company in the world. Their annual revenue is upwards of 19 Billion dollars and they have 23,768 stores worldwide. Their former CEO Howard Shultz is not only worth a shit ton of money but he is a business icon and personality that many a CEO looks up to.
Why the hell would we not want to share the same customer with them? They are an incredible global company that any small independent coffee shop owner should be looking up to, not hating on.
Apart from the above big money statement – they will also increase the footfall to Florida Road, which benefits all of us. Not to forget that they have just created 30+ jobs which is fantastic.
We are happy to let them serve you their flavored Frappuccino’s & Spiced drinks, we’ll keep serving you specialty coffee at its best.
Please, next time you start throwing big statements on Facebook and where ever else, just have your facts straight because you probably know shit about shit.
Starbucks, welcome to Florida road! We wish you all the best.